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Chateau La Fleur de Bouard is owned by the de Bouard family. When Hubert de Bouard purchased the property in 1998, it was called La Fleur Saint Georges. Following the age old custom of renaming a wine after a change in ownership, they rechristened their new property, Chateau La Fleur de Bouard.
The de Bouard family are well known for their vineyards in St. Emilion, which include Chateau Angelus and Chateau Bellevue as well as their estate in the Cotes de Francs appellation, Chateau de Francs. Hubert de Bouard purchased the estate in 1998 from a French insurance company.
1998 marked the debut vintage for La Fleur de Bouard. However, starting with the 2012 vintage, Chateau La Fleur de Bouard began to be completely managed by Coralie de Bouard, the daughter of Hubert de Bouard. In 2016, Coralie de Bouard started another winery in the Montagne St. Emilion appellation, Clos de Bouard.
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