In 1987 Pascal as a wine marker and merchant creates the "Pascal Jolivet" brand. To facilitate this development and produce his own range of wines, Pascal builds a brand new winery in 1990. Inspired by Champenois facilities that he knew so well, Jolivet's wine-making cellar in Sancerre is equipped with temperature-controlled stainless steel tanks; the facilities are state-of-the-art.
In 1990 Pascal Jolivet as yet owns no vines. However, contrary to then-current winemaking practices, but integral to his pursuit of launching his own style based on 100% indigenous yeasts and natural wine making operations, in 1991 he appoints Jean Luc Soty, a young oenologist.
In 1993, Jacques Jolivet suggests Pascal acquire from their cousins a beautiful vineyard of six hectares (15 acres), which is located in the greatest terroirs of Bué en Sancerre: Le Chêne Marchand, le Grand Chemarin and la Plante des Près. And so it was that Domaine Pascal Jolivet was born!
In 1995, the first Pouilly Fumé vineyard of 6.5 hectares (16 acres) was bought in Tracy-sur-Loire. Reporting on Jolivet's Sancerre vintages from 1995 and 1996.
Wine Spectator magazine twice ranks Pascal Jolivet's white Sancerre among the top 100 best wines of the year, a remarkable back-to-back achievement.