As a leading South African ambassador and one of the most recognizable faces in the world of sports, Ernie Els has long demonstrated a passion for excellence. Focus, discipline and commitment have led to his extraordinary golf success. These same qualities are evident in Ernie Els Wines, a quest to produce premium wine that was born in 1999. Els naturally chose Stellenbosch, South Africa's most storied wine region, to produce his wines and brought on the award-winning Louis Strydom to oversee winemaking. In 2000, the first grapes were crushed for the inaugural vintage of Ernie Els Signature. In 2004, a 178-acre property on the slopes of Helderberg Mountain was chosen as the home of Ernie Els Wines.